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Kickstart Your Summer Marketing
Summer is now officially here. I’m sure many things come to mind: longer days, BBQs, beaches and bonfires. If you have children, you may be thinking: no school, outside activities, summer camps, and yes, even sunburns. If any of those rang a bell, they are sure to...
Get More Case Leads Using “BANT”
What is BANT? How is it traditionally used in sales and marketing? And, most importantly, how can you apply the BANT formula to drive conversions from your landing page? Is it still relevant? BANT was originally developed by IBM as a great tool for sales leaders and...
‘Mobilegeddon’ – Was it Really All Hype?
As much of the Internet already knows, on April 21, Google made another update to its ever-changing and evolving ranking algorithm. Many people had dubbed this update “Mobilegeddon,” expecting to see drastic changes in website traffic and Google rankings immediately...
How to Avoid Being a Buzzkill Online
Buzzkill: 1. noun. (slang) someone or something that stops people from enjoying themselves Be honest. Are you a buzzkill? Maybe you are and don’t know it. Your firm’s Internet presence is one of the most important factors of your marketing strategy. People are getting...
Why We’re Giving the Finger to ‘Mobile-Friendly’
The index finger, to be specific. The one we all use to tap our phones, iPads, and to search Google or zoom in on a map. Here's our issue: there has been a lot of talk lately about Google's ranking rules and how they give preference to "mobile-friendly" websites. This...
#100WellWishes – A Creative Marketing Campaign With Heart
The Dream It was two weeks until Oct. 1 – National Breast Cancer Awareness month. Two individuals wanted to bring one idea to life. This idea, they envisioned, would help spread positivity through words of encouragement. In short, here it was: The idea: generate 100...
The Thanksgiving Holiday Card
The holidays can be a wonderful, yet hectic time. School plays, special presents and trying to line up the parties with religious holidays are difficult to manage. Oh, and it's dark by 5pm. Then there is the scramble for the holiday card, and just trying to get it to...
SearchLove: Distilled Returns to San Diego
Two days packed full of 18 great speakers proved itself very useful as the Distilled team hosted another San Diego conference. From actionable video marketing tips from the experts at Wistia to the importance of brand storytelling to drive revenue, few marketing...
You’ve Been Hacked: Regaining Control of Your Social Media
Are your friends, followers, and fans receiving weird, spammy messages? Is your profile picture of a woman you've never seen? Why are you all of a sudden trying to sell everyone weight loss shakes? It’s not your fault, you have been hacked. According to a Elie.net...
Legal Marketing Content: Making the Human Connection
We’ll admit it. Legal marketing content doesn’t always lend itself to the most compelling reading material. There are an awful lot of legal websites out there rife with legalese, long-winded sentences and content that could be described as lackluster at best. But this...
Google’s 2016 Paid Search Update
Vulture marketing companies often like to call up and construe a Google update in such a way that it may panic a lawyer who potentially isn't in the know. Quite frankly I'd like to kick a few of these people in the knees, but instead you get my energy in a video blog...
Dispensing a Myth: The Lawyer Next Door
Blog post topic: This blog post is about the intent of a searcher and how the internet can provide instant gratification and answers to legal questions. So much so, that even if a person has a "current" lawyer, that is the 3rd place they will go in search of answers...
The Future of Search: Predictions and Preparations
3 Key Takeaways from SearchLove 2015 SEOs and business owners alike have a huge stake in the future of search. They must stay ahead of the curve while mitigating any negative impacts of the ever-evolving Google algorithm. Industry leaders from across the globe...
Kickstart Your Summer Marketing
Summer is now officially here. I’m sure many things come to mind: longer days, BBQs, beaches and bonfires. If you have children, you may be thinking: no school, outside activities, summer camps, and yes, even sunburns. If any of those rang a bell, they are sure to...
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