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Your Contact Form is Likely Broken
This post is about the often overlooked contact form. A point of conversion for attracting new clients, and it continues to astonish us how difficult they can be to use. To be clear, our conversion preference every time is a phone call. The individual is on the line...
Back Me Up On This – Using Stats to Strengthen Content
Read time: <8 mins The catchphrase for digital marketing trends in 2016 is “content is king." That means more than ever marketers must differentiate their clients with quality, eye-catching copy. However, clever words and captivating language alone can’t keep or...
Google Update: Accelerated Mobile Page
For some people using pages on their mobile devices can be slow, cumbersome, and annoying. After all, who wants to wait for pages to load forever. Nobody has time for that! Google is aiming to change the way that these pages are viewed with their new plug-in for...
You’ve Been Hacked: Regaining Control of Your Social Media
Are your friends, followers, and fans receiving weird, spammy messages? Is your profile picture of a woman you've never seen? Why are you all of a sudden trying to sell everyone weight loss shakes? It’s not your fault, you have been hacked. According to a Elie.net...
Legal Marketing Content: Making the Human Connection
We’ll admit it. Legal marketing content doesn’t always lend itself to the most compelling reading material. There are an awful lot of legal websites out there rife with legalese, long-winded sentences and content that could be described as lackluster at best. But this...
Google’s 2016 Paid Search Update
Vulture marketing companies often like to call up and construe a Google update in such a way that it may panic a lawyer who potentially isn't in the know. Quite frankly I'd like to kick a few of these people in the knees, but instead you get my energy in a video blog...
Dispensing a Myth: The Lawyer Next Door
Blog post topic: This blog post is about the intent of a searcher and how the internet can provide instant gratification and answers to legal questions. So much so, that even if a person has a "current" lawyer, that is the 3rd place they will go in search of answers...
The Future of Search: Predictions and Preparations
3 Key Takeaways from SearchLove 2015 SEOs and business owners alike have a huge stake in the future of search. They must stay ahead of the curve while mitigating any negative impacts of the ever-evolving Google algorithm. Industry leaders from across the globe...
5 Tips for Selecting a Legal Website Vendor
Read time <4 mins Hi there, Mr or Ms. Lucky You. If you found this page, it is likely you have been tasked with revamping the firm's website and possibly the marketing program. You're likely a busy lawyer with client work to do, so we created this post to save...
AAJ in LA – Quick Help
Read time: <2 mins. Here are quick FAQS for those of you looking for AAJ-related information. Are the meetings at JW Marriott or LA Convention Center? Meetings are split between both the JW and LACC. The distance between the hotels and the LACC is not far, however,...
What to Say on Social Media After a Tragedy
Read time: <9 mins This past Friday I gave a recommendation for client social media profiles and it went like this: we recommend a social media post of your thoughts and condolences to the family of the officers slain. I made a mistake, was short-sighted, but I was...
Your Contact Form is Likely Broken
This post is about the often overlooked contact form. A point of conversion for attracting new clients, and it continues to astonish us how difficult they can be to use. To be clear, our conversion preference every time is a phone call. The individual is on the line...
Back Me Up On This – Using Stats to Strengthen Content
Read time: <8 mins The catchphrase for digital marketing trends in 2016 is “content is king." That means more than ever marketers must differentiate their clients with quality, eye-catching copy. However, clever words and captivating language alone can’t keep or...
Google Update: Accelerated Mobile Page
For some people using pages on their mobile devices can be slow, cumbersome, and annoying. After all, who wants to wait for pages to load forever. Nobody has time for that! Google is aiming to change the way that these pages are viewed with their new plug-in for...
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