CASE STUDY
St. Louis Roundup Case Study
How we generated signed cases for our client,
resourcefully managed campaign spend, and maintained lead quality.
Strategy that works
St. Louis Roundup Case Study
How we generated signed cases for our client, resourcefully managed campaign spend, and maintained lead quality.
CLIENT
Anonymous Obu Client
SERVICES
Created a lean, hyper-targeted campaign landing page and advertising strategy for a St. Louis, Missouri target audience. Our client requested one signed case for a non-hodgkin’s lymphoma diagnosis due to RoundUp use.
Results
Generated six qualified leads within 21 days, utilizing only 11% of the total campaign media budget. We surpassed the goal of one signed case with six total signed cases, including two client referrals.
Total signed cases: 6
CHALLENGE
Our goals
A long-time Obu client involved in the RoundUp litigation sought a St. Louis plaintiff with strong case criteria for RoundUp’s link to non-hodgkin’s lymphoma. The client also needed to retain the individual within 30 days.
- Generate one signed case for our client
- Deploy an immediate advertising campaign
- Geo-fence and target a specific metro-area
CLIENT
Anonymous Obu Client
SERVICES
Created a lean, hyper-targeted campaign landing page and advertising strategy for a St. Louis, Missouri target audience. Our client requested one signed case for a non-hodgkin’s lymphoma diagnosis due to RoundUp use.
Results
Generated six qualified leads within 21 days, utilizing only 11% of the total campaign media budget. We surpassed the goal of one signed case with six total signed cases, including two client referrals.
Total signed cases: 6
CHALLENGE
Our goals
A long-time Obu client involved in the RoundUp litigation sought a St. Louis plaintiff with strong case criteria for RoundUp’s link to non-hodgkin’s lymphoma. The client also needed to retain the individual within 30 days.
- Generate one signed case for our client
- Deploy an immediate advertising campaign
- Geo-fence and target a specific metro-area
STRATEGY
Here’s what we set out to do
- Goal #1: Target the right audience
We first developed an in-depth understanding of the criteria that made a qualified lead, then analyzed competitor websites and television ads in the St. Louis area. - Goal #2: Build competitive and highly targeted advertising campaigns
We built hyper-focused interest and age groups and strategically developed paid advertising campaigns to attract users to an authoritative landing page. - Goal #3: Increase lead conversion
We analyzed how users were interacting with the existing campaign landing page and tested different advertising channels.
STRATEGY
Here’s what we set out to do
- Goal #1: Target the right audience
We developed an in-depth understanding of the lead qualifiers, then analyzed competitor sites and ads in the St. Louis area. - Goal #2: Build competitive and highly targeted advertising campaigns
We built hyper-focused interest and age groups and strategically developed paid advertising campaigns to attract users to an authoritative landing page. - Goal #3: Increase lead conversion
We analyzed how users were interacting with the existing campaign landing page and tested different advertising channels.
RESULTS
The outcome
Within 21 days of launching the St. Louis Roundup campaign:
- Generated six total qualifying leads, all of which became signed cases
- Saved our client almost 90% of their allocated media budget
- Pivoted the remaining client campaign funds into a new, different campaign
RESULTS
The outcome
Within 21 days of launching the St. Louis Roundup campaign:
- Generated six total qualifying leads, all of which became signed cases
- Saved our client almost 90% of their media budget
- Pivoted the remaining client campaign funds into a new, different campaign
See what we can do for your firm.
SERVICES
How can we serve your firm?
From data analytics to design, we’ve got you covered. If you’re not sure what you’re looking for, simply reach out to us and we’ll be happy to discuss your firm’s needs.
ONLINE ADVERTISING
CONTENT MARKETING
LEAD GENERATION (PPC)
SEARCH ENGINE OPTIMIZATION (SEO)
WEBSITE DEVELOPMENT
SOCIAL MEDIA ADVERTISING
SERVICES
How can we serve your firm?
From data analytics to design, we’ve got you covered. If you’re not sure what you’re looking for, simply reach out to us and we’ll be happy to discuss your firm’s needs.
- ONLINE ADVERTISING
- CONTENT MARKETING
- LEAD GENERATION
CONVERSION OPTIMIZATION
- SEARCH ENGINE OPTIMIZATION
- WEBSITE DEVELOPMENT
- DATA REPORTING
USABILITY TESTING
SERVICES
How can we serve your firm?
From data analytics to design, we’ve got you covered. If you’re not sure what you’re looking for, simply call us and we’ll be happy to discuss your firm’s needs.
- CONTENT MARKETING
- CONVERSION OPTIMIZATION
- SEO
- WEB DESIGN
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